What’s your campaign called?
Our Life Story campaign tells the story of Michael, a vulnerable child who has turned his life around with the support of Barnardo’s. Life Story aims to highlight the positive change intervention can have on a child’s life.
What’s the point?
Life Story hopes to raise awareness and understanding of the hidden reasons why some children and young people display challenging behaviour. The campaign aims to highlight the effect intervention can have on a child’s life. The simple message is “it doesn’t have to end how it began”. Borne out time and time again through Barnardo’s work is the fact that for many young people things that have happened to them as a child, such as domestic abuse or bullying, can lead to further problems, such as substance misuse, when they are older. We believe in children regardless of their circumstances, gender, race, disability or behaviour. We will support them and stand up for them because we believe in children, we would like the public to support this.
Why should we care?
For many young people things that have happened to them as a child can lead to aggressive behaviour when they are older. A recent survey carried out by the charity showed that many people are at risk of giving up on children altogether. The research revealed that the public holds a negative view of all children, despite the majority being well behaved, attending school, taking part in activities and a significant number contributing to their communities and volunteering. The small minority of children who come across as angry and abusive have sadly often been scarred by their upbringing. But it’s never too late to believe in children and change their life story.
Who else cares?
The campaign is supported by a television advert. Some of the views of the general public which were highlighted in our poll generated a great deal of debate in the media. The charity is heartened that a number of positive comments were received about the good work young people undertake in their community and that not enough positive role models were portrayed in the media.
Who are you targeting?
The campaign hopes to raise awareness within the general public of the work we do with children and young people. To increase the number of people who understand and feel connected to who we are and what we stand for. We hope people will visit our website where they will see how we help vulnerable children through interviews with our project workers. And we hope this will encourage them to donate so we can fight for the future of vulnerable families.
What will a better world look like?
Barnardo’s is asking people to change their attitudes towards troubled children. Evidence shows that the sort of whole family approaches Barnardo’s runs which challenge and support parents and their children to face up to their behaviour and accept responsibility for their actions has a major impact. Through the campaign the children’s charity demonstrates the journey that many troubled children go through, we hope our campaign will reduce the number of children and young people who grow up being misunderstood.
What can we do?
Join Barnardo’s to fight for a child’s future and the future of vulnerable families.